At García Requejo, we recently had the pleasure of taking part in a gathering organised by the Spanish Luxury Association – Luxury Spain, of which we are proud members, held at the iconic Hospes Hotel Puerta de Alcalá.
The event began with a working breakfast that brought together various luxury brands in a warm and enriching setting, designed to encourage the exchange of ideas and experiences. It was a particularly valuable opportunity to share perspectives at a key moment of transformation for our industries.
One of the central themes of the gathering was Artificial Intelligence, highlighted in an inspiring talk by Lirios Conca from Google, who explored the opportunities this technology offers to luxury brands — from innovation in processes to enhancing the customer experience, always from a strategic and human-centred approach.
For us, taking part in this type of gathering reinforces our commitment to excellence, innovation and continuous evolution, values that define the DNA of García Requejo and that we share with the Luxury Spain community.
It was also a wonderful opportunity to reconnect with other members of the association, strengthen relationships and close the year by sharing reflections, insights and new perspectives for the future.
At García Requejo, we look ahead to the new year with enthusiasm, convinced that dialogue, collaboration and a strong commitment to innovation will be key to continued growth and to offering proposals aligned with the values of contemporary luxury.
