In recent years, faster technological changes have been seen, some of the new technologies that are being introduced in the business and educational field are virtual, augmented and mixed reality, which interact with data and information from the real world as well as the virtual one, resulting in a completely new experience for the user.
Given these new technologies, we explain in detail the difference between them, and in which sector they are used.
Virtual reality
Its main objective is to immerse the user in a completely virtual world, using devices specially created for this experience, such as helmets or Virtual Reality glasses. These devices generate a complete user experience in a fictional world.
One of the main applications of Virtual Reality is in the world of video games where the user visualizes what is on the screen and at the same time sensors recognize movements to act accordingly to the user.
Augmented reality
García Requejo´s lamp at The Arq Showroom
It generates virtual content within the real world through the generation of digital content. In such a way that they are integrated in the most organic way possible to the real world of the user.
The real world in this reality is very important because it becomes the main stage to be able to integrate Augmented Reality technology.
The Augmented Reality processor is responsible of making a difference between the images captured by the camera and within them placing those generated digitally. The necessary devices to make use of Augmented Reality are: smartphones or tablets as they allow viewing from the screen both the real world and the augmented technology.
Mixed reality
Lucasfilm´s image
It is the combination of the two technologies mentioned above, the objective is to develop unique experiences for the user. The main idea is to generate a 3D of reality and place information created in a virtual way. The branches that are making greater use of this technology are education, the field of engineering, the world of videogames, among others.
One of the companies that is betting on developing this type of technology is Lucasfilm, which is being pioneer in interactive narrative through experiences in both worlds, virtual and mixed reality. They are currently developing Star Wars: Tales from the Galaxy’s Edge.
The three Realities offer us endless possibilities to create new worlds.
Creating innovative experiences for our clients is one of the objectives that we set this year at García Requejo, which is why we are betting on being at the forefront of new technologies, so Augmented Reality is already a reality. If you require more information to know our products and be able to interact with them in Augmented Reality, contact us at: info@garciarequejo.com